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Greenville’s Premier Medical Wellness,
Plastic Surgery and Aesthetics Center,
Proudly Physician Owned and Operated

At OSMD, we enable our patients to take a proactive role in caring for themselves, inside & out. From helping you achieve and maintain a healthy lifestyle to making you the most radiant and confident version of yourself, we strive to meet the needs of the whole person.
We are licensed and experienced physicians providing each patient with the highest quality of care delivered in a contemporary state-of-the-art facility. Dr. Katherine, a board-certified medical doctor specialty trained in functional medicine acts as your personal health investigator, weeding out the root causes of disconcerting symptoms and providing you with a roadmap to total wellness. As a board-certified plastic surgeon, Dr. Shawn offers a spectrum of surgical and nonsurgical aesthetics options so you can look as good as you feel and be assured that you’ll get the best possible results.
Proudly serving Greenville and the surrounding areas, our highly trained staff and unique combination of services make us stand out in the Upstate as the first specialty medical practice of its kind. Let OptimalSelf MD accompany you on your quest for optimal wellness, balance and physicality.
 - Drs. Katherine & Shawn Birchenough


Physician & Plastic Surgeon in Greenville, SC


Welcome to downtown Greenville's first combined functional medicine and aesthetics practice! Featuring Dr. Katherine Birchenough, an experienced physician certified in Functional Medicine with a concierge wellness practice and Dr. Shawn Birchenough, a board-certified and fellowship-trained plastic surgeon specializing in reconstructive and aesthetic surgery.

Dr. Katherine works on restoring balance in the body by working on environmental inputs, nutrition, hormone balance, inflammation, digestion and absorption, detoxification, energy metabolism, and emotional and cognitive wellness. Dr. Shawn offers a multitude of advanced aesthetic procedures, and a full array of plastic surgery procedures to make you look as good as you feel. We work together to help return you to your personal best.

YOUR Total body health

Have you spent years battling a chronic disease or vague, unexplained symptoms? Maybe you’re tired of not getting any answers, and you’re looking for relief. 

By looking deep into the body’s complex network of systems, Dr. Katherine can identify patterns of dysfunction and return you to your personal best. She has seen many patients in the ER with serious symptoms not explained by conventional testing or diagnostic studies.

Many patients may have felt unwell for years but have never been offered treatment because there was no diagnosis, or even worse, dismissed after being told it was psychosomatic or just part of the normal aging process. Dr. Katherine uses advanced diagnostic testing to identify the imbalances that may be at the root of your symptoms.


IV Nutrient Therapy is a great way to introduce vitamins and other therapeutic agents directly into the blood stream to:
• Correct Deficiencies
• Enhance Immunity
• Increase Energy
• Achieve + Maintain Optimal Health

Why Choose IV Nutrient Therapy?

It’s estimated that only 20-40% of vitamins and minerals taken orally get absorbed. By delivering nutrients directly into the blood stream, you’ll feel the effects immediately and distribution to your cells is quicker and more thorough.
Plus, you’ll get to hang out in our cozy IV Lounge!
Wellness, Aesthetics & Plastic Surgery Practice in Greenville, SC


Everyone wants to feel good about how they look, and many work hard to stay in shape and take care of their bodies. Some factors, though, are beyond your control. Dr. Shawn is here to help you find ways to achieve your goals when you are faced with the limitations of aging and how well your body responds.


Plastic surgery is an excellent way to give yourself a little extra support in your journey. Each of our plastic surgery procedures is performed in our state-of-the-art surgical center and requires just a few weeks of recovery.


Our team offers non-surgical treatments to address more mild signs of aging. Whether you’re interested in treating mild fine lines and wrinkles or are looking to remove pesky body hair, Dr. Shawn is here for you each step of the way.