Call us: (864) 214-5232


At OptimalSelf MD, the Drs. Birchenough believe in creating long-term relationships with their patients to help them look and feel their best.
“As a team, We are passionate about what we do, and meticulous about how we deliver care.”

Our team is courteous, responsive and knowledgeable. They are indispensable in extending and supplementing treatments initiated by the doctors. Whether it’s an IV infusion, customized supplement program, a wellness program, or postoperative healing questions, they will be available to take care of you.

We will keep in contact with patients before, during and after their treatments. Also, through regular seminars, blog posts, events, and social media, we will keep our patients informed about the latest health recommendations and aesthetic modalities.

Our downtown space is clean, modern, discreetly located, and within walking distance of all Greenville has to offer. For our out-of-town patients, we are right in the middle of downtown near all the best hotels and restaurants. By offering evening and weekend hours and even home visits by special arrangement, we can accommodate even the busiest patient’s schedule. The Pelham office in Greer is close to Interstate 85 and across the street from Pelham Medical Center, making it easily accessible from Spartanburg, Greer, and East Greenville neighborhoods as well as those coming from out of town.

OptimalSelf MD staff


Haley Maloy


As our aesthetics patient care coordinator, Haley is one of the friendly faces you will see upon entering our offices. From scheduling your surgeries and procedures to helping you with the perfect skin care regimen, she is alway making sure you receive the utmost in care and attention. Haley graduated with a Bachelors degree in Exercise and Sport Science and is a Greenville native!



Our aesthetics nurse, Jenn, brings energy and a fantastic smile to the office. Her medical experiences range from working as a dental assistant in a periodontal office to nursing patients through labor and delivery. She uses her years of knowledge and skill in taking care of our patients before, during, and after their procedures. And you may see her smiling face in an ad or two around town!



Our patients receiving vitamin infusion therapies will likely get the pleasure of meeting Carmen. She is our infusion therapy registered nurse, bringing 25 years of experience to our practice. She has worked everywhere from intensive care to the ER, and her compassionate spirit and meticulous attention to detail make our patients feel right at home.

Deb Falcon


Deb Falcon is our “organization angel” at OptimalSelf MD. With 33 years of nursing experience, you will can rest assured you will always be well taken care of.  Deb previously worked in the ER as a trauma nurse for 27 years in clinical and management roles. Following that, she managed an urgent care center before joining the OSMD staff as the Clinical Manager/RN. Always up for a new challenge, she is an integral part of a great team that together takes care of both aesthetic and wellness patients.

Joy Hancock


Joy may be the first smiling face you see on entering our office. She is our wellness patient care coordinator and will do her best to answer your questions and make you feel right at home. Joy has over 4 years of experience as an administrative assistant, and with a Bachelors degree in education, she really enjoys educating others & helping them to achieve their best health.  She is also one of our go-to people for Beautycounter! Feel free to schedule a product consultation with her.

Laura Buchanan


Laura brings 10 years of plastic surgery and aesthetics experience to our practice. She was an integral part of getting us “up and running” in the early days, and is now heading up the cosmetology program at Greenville Technical College. She continues to work with us on a part-time basis doing dermaplaning and chemical peels. Laura is a great resource and we appreciate her knowledge and experience.